Interactive profits. Part 1


Interactive fitness equipment is not new, it’s merely a part of an evolution that started 10 or more years ago. So I’m confused when discussion arises about whether the “new” interactive equipment will succeed. Debate about success or failure always arises when equipment that does something different is released, and logically so. But interactivity has been, and continues to be, in hot demand, and it should now be looked at as the next new profit center.