More than just technology is responsible for the Institute’s 92 percent retention rate. “Given our demographic, ease of use [and] consistency in ‘look/feel’ is very important,” Black explains. For that reason, all cardio and strength equipment in the Health & Fitness Institute is provided by Life Fitness.
Gaining membership to a specific clique, area or club is almost a rite of passage today, whether to a fraternity or sorority, exclusive neighborhood or even afitness facility. Membership to these groups can be gained with changes in social status, family connections or even job advancement, but money will most often do the trick.