The shift in focus from “the work” to “the worker” began in the 1920s. TheBehavioral School of Management Theory sought to understand the human dimensions of work as a way to improve productivity and reduce worker turnover.
You can’t go to most social functions thesedays without being asked, “What do you do for a living?”"I’m a manager,” might be your usual response, but what does that really mean?A working definition of management can be “working with and through people to accomplish the objectives of both the organization and its members.”
Another nice thing about writing ads is that you can write them the same way you speak. You don’t talk in perfect grammar, so where ads are concerned, you don’t have to write with perfect grammar. Of course, you shouldn’t butcher the language, but you can use short, choppy sentences or incomplete sentences.