Write Your Own Killer Ad Copy. Part 2

10
Sep
0

Another nice thing about writing ads is that you can write them the same way you speak. You don’t talk in perfect grammar, so where ads are concerned, you don’t have to write with perfect grammar. Of course, you shouldn’t butcher the language, but you can use short, choppy sentences or incomplete sentences.

Write Your Own Killer Ad Copy. Part 1

10
Sep
0

Companies are spending their hard-earned money to advertise their products and services, and many of their ads are poor, at best. Those that are poor lack many important elements of a good ad, including:

Communication

26
Jan
0

When making changes to enhance the member experience, the challenge is to communicate them effectively. Typically, most members do not realize that regular investments are being made in the facility to make it more updated, well-rounded, singular, versatile or superior. This is because there is no one way to really communicate with all members.

Jumping on the corporate blog wagon

8
Sep
0

As a digital marketing professional, you’ve always got one eye peering at the future, examining emerging trends and technologies that might provide you with new ways of reaching and dealing with your customers.

So let me ask you this: Have blogs made it on to your strategic radar?

Look for cost savings in IP technology

21
Jun
0

Nortel Networks recently unveiled its first set of products in a strategy to enable companies to use IP, or Internet protocol, for telephone calls.

To understand what Nortel is doing and why it is important for small-business owners, consider that the world’s telecommunications system is undergoing a massive structural change — it is migrating to the technology of the Internet.